Cookies We use on this Site
You are reading this page because you have clicked the read more link in the control bar.
The files, called a 'cookie' are used by most websites in many different ways, including enabling you to login, buy things on shopping sites, and generally personalise your web experience.
They can also be used to keep track of the pages visited using your browser, which gives site owners important insights into the quality of services, enabling improvements and better meet the needs of all their visitors.
This information can sometimes be used by some websites to present advertising and other messages relevant to your browsing history.
Quotes from the EU Cookie Directive
The cookie directive has sparked quite a furore in the media industry. Top quotes about the impact of the directive include comments that it will “kill the internet”, “kill online sales” and “destroy the entire industry”, according to wired.co.uk. Regulators claim that they have to weigh the interests of users affected by cookies against the impact of the cookie law.
Why is the European Privacy Directive necessary?
The European Privacy Directive is an amendment to Privacy and Electronic Communications regulation that includes the cookie directive, which requires electronic communications service providers (ECSPs) to obtain user consent when harvesting, storing and using user information.
A web cookie is a data-set that a program sends via a website to a user’s machine or browser to, in turn, receive information back about the users’ digital state or preferences while browsing. The information notifies website administrators or programmers of the users’ past activity.
Cookies vary; for example, tracking cookies keep historic records of a person’s browsing activity. Part of the amended e-Privacy Directive aims to protect individuals, so that storage of their browsing history does not breach their privacy or extend beyond a statute of limitations, such as for online bill payment.
Authentication cookies are required by servers to identify an individual’s login history. The user’s web browser and the website they log into must be secure; otherwise the cookie’s data may be hacked. The EU Privacy Directive requires EU members and ECSPs to maintain security and confidentiality, in order to ensure that a users’ privacy rights are not violated.
What does cookie law require from website owners?
The EU Privacy Directive aims to protect individuals from having their information saved as ‘cookie data’ and then being recognised through the digital device they use without their knowledge and consent.
The International Chamber of Commerce and the UK Information Commissioner’s Office (ICO) provide guidance to website owners and users about complying with the new cookie directive.